September 22, 2009 (San Francisco, CA) — San Francisco based agency Glow Marketing has been selected to launch the new membership website, hairconcepts.com. Poised to be a leading educational resource for hair stylists, hairconcepts.com is lead by world-renowned stylist and educator Teri Dougherty.
“We soft launched hairconcepts.com to gather feedback and refine the site. Now, we ready to pump up the volume so we hired Glow Marketing. They complete our team by bringing extensive knowledge of PR, branding and social networking to our organization of designers, engineers, animators and educators,” says hairconcepts.com founder Teri Dougherty.
Based on Dougherty’s patented 4D teaching method, hairconcepts.com provides online teaching courses, webinars, podcasts, and video blogs containing the latest hair styling techniques and trends. Through hairconcepts.com, stylists discover how to work smarter, not harder, by simplifying techniques and learning new styles that will get the most dramatic results for the client while simultaneously getting the quickest and most profitable results for the stylist. Subscribers will also have access to other professional stylists and associations that Dougherty plans to bring on as guest educators on the site.
“Teri Dougherty is an accomplished stylist and educator, and we see a lot of value in the content she is making available through hairconcepts.com,” says Chandra Lynn, owner and principle consultant of Glow Marketing. “Our goal is to bring it to a wider audience who will benefit by honing their craft and increasing their business. HairConcepts.com is an incredible educational resource that we are proud to promote.”
Glow Marketing will be providing an integrated promotional program to build a community of stylists through partnerships with industry leaders, press relations and social networking. Glow has ample experience launching companies and products, as seen with their work with Digidesign, LMG Touring, Keith McMillen Instruments, and Alive Drive. Glow’s well-rounded approach to marketing has proven to increase traffic to client websites and add equity to brands.
Dougherty is known for pushing the boundaries of hair design while at the same time clearly identifying the structure and techniques behind each new look. She has designed hair for international fashion runways, television, and film. Her patented 4D teaching method shows stylists immediately and contextually where an action is to be applied to a client. Among Dougherty’s many accolades, included in the list are being named “One of the Top 75 Educators of the 20th Century” by Modern Salon Magazine, and recently being awarded IHE’s Colorist of the Year 2008. Dougherty now shares her success and skill with the world through Hairconcepts.com. The Teri Dougherty 4D Teaching Method is covered under US PATENT # 7,532,223.
For more information on Dougherty’s new site or a 7 day free trial, visit www.hairconcepts.com. Glow Marketing can be found at www.glowmarketing.com.
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