August 13, 2010

Glow Marketing Presents Marketing FUNdamentals: Strategies That Work

Glow Marketing Presents
Marketing FUNdamentals: Strategies That Work
A panel of music marketing pros discuss current marketing conditions and modern strategies for customer acquisition, engagement and retention.
The NAMM SHOW, Anaheim Convention Center

Saturday, January 15, 2011 from 11:45 A.M.

– 1 P.M.

NAMM HOT Zone Room 202 A&B
December 14, 2010, San Francisco – Glow Marketing’s owner Chandra Lynn will lead a lively discussion on what it takes to succeed in today’s “attention economy”, and deliver effective marketing strategies from two of the industry’s most brilliant minds, Richard McDonald, Senior Vice President, Marketing, Fender Brands and Timothy Self, SVP Sales & Marketing of Propellerhead Software.
Together, these three pros will cover:
·      Methods for consistent and integrated branding
·      Online and offline customer engagement techniques
·      Programs for turning your sales force into ambassadors/evangelists
·      How to determine your marketing mix
·      Best ways to allocate financial and human resources
·      Artist relations strategies
·      How to measure the success of your efforts
·      More!
Panel Bios
Richard McDonald, Senior Vice President of Marketing – Fender Brands

McDonald joined Fender in June 1993, rising from an entry-level position to his current executive role encompassing marketing and advertising, product development, artist relations, product education, and promotions and events. In approaching business, his philosophy emphasizes a clear focus on customer engagement and fulfilling the brand promise. McDonald arrived at FMIC in the early ’90s as an accomplished guitarist from a musical family and with music industry experience in retail management. He has amassed considerable performing and recording experience, including 20 years as guitarist/songwriter with acclaimed Tempe, Ariz.-based world beat band Morningstar, extensive North American touring, and session work for a variety of artists and on many commercial jingles.

Timothy Self, Senior Vice President Sales & Marketing – Propellerhead Software

Timothy Self joined Propellerhead Software in 2005.  After setting up its U.S. subsidiary, he relocated to its headquarters in Stockholm, Sweden in 2006, where today he develops and executes marketing strategies, leads sales and oversees customer care, amongst his various roles. Self has served as Vice President of Developer Relations at Be, Incorporated and led a team of marketing managers, evangelists, and technical support engineers that assembled an impressive portfolio of media applications and peripherals for BeOS. Prior to Be, Self was the Vice President of Product Marketing at Opcode Systems, a leading developer of software for musicians. He managed ComputerWare, a prominent software retailer, and has experience as a concert promoter, audio engineer and acoustic researcher. He received a Bachelors degree in Computer Music from Stanford University.

Chandra Lynn, Owner & Principal Consultant – Glow Marketing

Celebrating 10 years in 2010, Glow Marketing LLC specializes in integrated marketing communications for the entertainment business. As the owner and principal consultant of Glow, Lynn leads a team that brings cutting-edge music technology to market and helps artists use it from the studio to the stage. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered. Clients include Apple, Inc., Tyra Banks, Terry McMillan, LMG Touring, Live365, Airshow Mastering, and others. Lynn held management positions at successful and legendary entertainment producers, publishing companies, and media. Most notably, Avid/Digidesign;; Bill Graham Presents/Live Nation; New Bay Media; San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.

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