Glow Marketing was chosen to brand and launch a new Indoor Football League (IFL) team, Bay Area Panthers, playing at SAP Center in San Jose, California. Glow provides marketing strategy, branding, creative direction, graphic design, social media communications, and more.
ABOUT BAY AREA PANTHERS
The Bay Area Panthers are the latest team to join The Indoor Football League (IFL). Their 2022 inaugural season runs from March 21 and runs through July 16, 2022 at the SAP Center in San Jose, California. The team is co-owned by Roy Choi and Marshawn Lynch. The Panthers are led by President Scott McKibben and Head Coach Kurt Bryan.
ABOUT THE INDOOR FOOTBALL LEAGUE (IFL)
The Indoor Football League is the highest level of professional indoor football in the United States. The IFL is America’s longest continuously-running indoor football league and is the second-longest running professional football league in the U.S., after only the National Football League. There are currently 16 teams in the IFL. The IFL was founded in 2009 and begins its 14th consecutive season of play in 2022. IFL teams play a 16-game schedule with each team having eight home games and eight road games. The IFL includes a number of historic indoor football organizations such as the Arizona Rattlers, the Iowa Barnstormers, the Green Bay Blizzard, the Sioux Falls Storm, and more. Now, the IFL welcomes Bay Area Panthers to its roster.