If you’re attending NAMM 2013, come check out Band Inc. – Running Your Band as a Brand on Saturday, January 26 from 2:00 – 5:30 P.M. This is the fourth year that Chandra Lynn of Glow Marketing has lead an informative marketing mini-conference in The H.O.T. Zone at The NAMM Show. Here’s the line-up of fantastic speakers that you don’t want to miss this year:
2:00p – Chandra Lynn/Glow Marketing – Welcome & Band Inc. Overview
Chandra Lynn founded California-based marketing agency Glow Marketing LLC in January 2000. For over 11 years, Glow has worked with a variety of consumer and entertainment brands, high-tech companies and artists on successful integrated marketing solutions and creative services. Previously, Chandra held management positions at legendary entertainment producers, publishers, and major market media, including, Avid, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media (Guitar Player, Bass Player & Keyboard Magazines); San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.
2:30p – Kelli Richards/The All Access Group moderates a panel of industry pros about running your band like a branded business.
At a time when digital distribution is the tail that wags the dog, and when big record labels have contracted, it’s critical for artists and bands to see themselves as a branded business. They must be more responsible than ever to build a strong team around them, to embrace working with consumer brands to increase their exposure and fund their albums and tours, and to engage more actively in social media and other direct-to-fan initiatives because the old way of doing things simply no longer works. Come and hear from players in the ecosystem who enable bands to thrive as the music industry reinvents itself.
Kelli Richards is a true trailblazer in the digital music and media arenas with more than twenty years of senior-level experience. With a unique talent for connecting innovators in technology with creative leaders in entertainment, Kelli guides her clients to create big visions, make big connections and achieve big results. A highly sought-after consultant, mentor, speaker, producer, coach and author, Kelli is the CEO of The All Access Group. She and her team facilitate strategic business opportunities in digital distribution between technology companies, established artists and celebrities, film studios, record labels, and consumer brand companies in order to foster new revenue streams and deliver compelling consumer experiences.
3:30p – Mike King/Berklee College discusses traditional and cutting-edge options for generating funding.
Mike King is a course author, instructor, and the Director of Marketing at Berkleemusic, the online extension school of Berklee College of Music. Prior to working at Berklee, he was the Marketing/Product Manager at Rykodisc, where he oversaw marketing efforts for label artists including Mickey Hart, Jeb Loy Nichols, Morphine, Jess Klein, Voices On The Verge, Bill Hicks, The Slip, Pork Tornado (Phish), Kelly Joe Phelps, and Frank Zappa’s estate. Mike was the Director of Marketing and Managing Editor of Herb Alpert’s online musician’s resource, www.artistshousemusic.org, for three years. An experienced live presenter, Mike has also been published in industry and national print media and has written three courses for Berkleemusic: Online Music Marketing with Topspin; Music Marketing: Press, Promotion, Distribution, and Retail; and Online Music Marketing: Campaign Strategies, Social Media, and Digital Distribution. He also teaches The Future of Music and the Music Business for Berkleemusic. Mike was recognized as the Best Music Business Teacher by the National Association of Record Industry Professionals (NARIP) in 2011. www.musicmarketingbook.com
4:30p – Carmen Rizzo – Come see two-time Grammy Nominee Producer/ Artist Carmen Rizzo speak about his recent TED Talk “Manifesting the New Music Fan” and the ins & outs of attracting new fans in a over-crowded market. Moderated by Glow’s Chandra Lynn.
Producer, artist, electronic musician, composer, DJ, remixer, and two-time Grammy nominee Carmen Rizzo has had a very eclectic career, from writing, engineering and programming on Seal’s classic album Seal 2 to producing and writing for Paul Oakenfold’s Bunka album, and from collaborating with Tuvan throat singers Huun Huur Tu to co-founding the groundbreaking world music/electronic act Niyaz (whose three albums all debuted at #1 on the iTunes world music chart). As a member of the National Academy of Recording Arts and Sciences (NARAS – the Grammys), Carmen has served on the board of Governors & Trustees and on the Producer & Engineering Advisory Board. In 2005, he co-wrote and introduced the new category Best Electronic Album, as well as writing technical Grammys for Apple and Roger Linn. Carmen has lectured and spoken about music at such institutions as a TED convention, the Berklee School of Music, USC, UCLA, Los Angeles Film School, and the University of Audiovisual Arts – European Film Academy ESRA, in Skopje, Macedonia. Carmen is also the owner of Electrofone Music, a boutique music label releasing albums worldwide.