Musicians Institute, the college of contemporary music in Los Angeles, recently named Glow Marketing as its official PR agency to promote the school’s educational programs and degree options for performance and music industry specializations. Starting immediately, Glow will publicize on-campus and industry events—including concerts, clinics, open houses and master classes—as well as faculty and staffing announcements, student success stories, community activities and other school news.Glow Marketing is an integrated marketing firm led by Chandra Lynn, MBA, who personally specializes in music industry press and artist relations. Glow clients have included Apple Inc., Airshow Mastering, Avid Inc., EAW, Line 6, PMC Speakers, WaveDNA, smartcar/Mercedes, Sonic Magic Studios, Tyra Banks, The Wine Group, and many others.“Chandra Lynn has been a supporter of MI for many years,” states Jessica R. Sullivan, Director of Marketing, Musicians Institute. “When we decided to increase our PR efforts, her company, Glow Marketing, was the obvious choice. We value Chandra’s impeccable reputation and long-standing relationships in the industry, and are excited to formalize our relationship by bringing her company on board.”
About Musicians Institute
Founded in the heart of Hollywood in 1977, Musicians Institute (MI) is a college of contemporary music built on the idea that musicians should teach—and learn from—other musicians in a creative, supportive environment. This unique college offers a complete education in every aspect of the music industry, including instrumental performance, composing for video games, audio engineering, guitar building, music business, and training in the latest music technology. Through real-world experience and guidance from working professionals, students can earn a variety of degrees and certificates, while taking advantage of networking opportunities at its state-of-the-art Los Angeles campus. MI connects students to the global music industry with all the tools they need to enhance their careers and pursue their artistic dreams.