August 9, 2012

Clair Global & Glow Marketing Bring Bands and Brands Together for Music Fans

Clair Global, the most awarded company serving the concert touring industry for over 45 years, and Glow Marketing LLC have teamed up to produce and deliver high-quality branded entertainment to fans of popular music.

Focusing on branded webcasts of today’s best-selling concerts, festivals and special events, the companies have paired Clair’s cutting-edge technology solutions and long-standing top-tier artist relationships with Glow’s entertainment marketing and branding services. Together, they are poised to be the music industry’s leading producers of high-profile branded entertainment.

“Working with the A-list artists requires us to stay ahead of entertainment and technology trends,” states Troy Clair, CEO of Clair Global. “Branded entertainment is proving to be more than a trend, it’s a real solution for brands and bands to increase exposure and revenues. That’s why we’ve invested in the technology and expertise to deliver premium content to global audiences.”

Not simply a webcasting solution, Clair and Glow provide a complete program for marketers looking to align their brands with today’s most popular talent. Additionally, the program supports artists looking to expand their fan bases and increase direct sales of merchandise, downloads, fan club memberships, charity donations and more.

The program includes:

·      Connections between top consumer brands and popular entertainment properties and artists.

·      Turn-key technology and professional services solutions for capturing and broadcasting live concert streams and premium artist content through official websites,social media, and partner sites.

·      Integration of broadcast distribution, media and promotional partners for expanding impressions and gaining new audiences.

·      eCommerce solutions to increase revenue and contributions from direct sales and charitable donations.

·      Professional marketing services to help integrate promotional campaign activities between brands, agencies, entertainment properties, media and distribution partners.

·      Legal support for artist fees and usage rights.

The costs for complete services vary based on a variety of factors, including related travel expenses, artist fees, and usage rights. Webcast costs can be completely sponsored for brand exclusivity or shared by non-competitive brand sponsors.

For more information, please contact Chandra Lynn, CEO of Glow Marketing at 650-464-5708 or

About Clair Global
Providing global service and live shows since 1966, Clair is the premier global sound reinforcement provider and acknowledged audio industry leader. Clair offers a complete array of state-of-the-art products, technical staff and services to the professional touring industry. Known for being the most awarded company in the live touring and sound industry, Clair now provides webcasting solutions that live up to the company’s high standards for technology and professional service.

About Glow Marketing LLC
Glow Marketing LLC specializes in integrated marketing and branded entertainment, and connects brands with popular entertainment properties. Glow is responsible for brand sponsorship sales and marketing of Clair’s webcasting solutions. Glow also provides complete marketing agency services from branding and graphic design to digital media production. They offer an integrated approach that increases brand equity and helps clients be remembered.

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