September 27, 2021

Skybox Audio Strategizes with Glow Marketing

Launched in Los Angeles, California in 2021, skybox Audio is an innovative sample library company that creates virtual instruments using cutting-edge approaches in technology. At the recommendation of mutual friend Dave Aude, and because of Chandra Lynn’s experience with marketing strategy for plugins while working with Avid’s development partner network and Plugin Alliance, skybox’s Founder + CEO Daniel Dunlop hired Glow Marketing for strategic marketing consulting.

When developing their keyboard collection product Hammers + Waves, skybox built a one-of-a-kind sampling robot from the ground up to capture each key with pinpoint accuracy. With 16 levels of velocities recorded, the samples were edited using a precise and proprietary automation process to ensure the highest quality of playback. From there, every sample was tirelessly mapped and tweaked by hand till they had the absolute perfect feel and response.

Danny Dunlap, Founder + CEO


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