The objective of all events was to create excitement and buzz for new products and milestones. Elements included extensive band booking agreements, sponsorships, party invites, ticketing, promotion, signage, press conferences, VIP handling, laminates, and much more.
Black Eyed Peas
The Roots Poster
Andy Hunter
Grandmaster Flash
The Roots
Ozomatli
Junkie XL
Kaskade
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