Glow worked with Patrick Boyer of UrbanCowboy.net to develop the branding elements for Tyra Bank’s new B.I.O. Beauty Inside & Out Campaign. Launched at a tastemaker’s event in New Zealand, tyra.com now hosts a web page full of fan pledges for redefining beauty. The project included coming up with different logo versions to be used at the event and online, and a header graphic for site splash page. Glow also worked with Big Grin Media and Hydra Media Labs to bring the campaign to life on the site.
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