Full-length Video on Brand Partnerships at NAMM 2018

Description:

The endorsement relationship between the artist and a company has been changing. Brands are more selective in who they work with, and asking for free product is no longer going to cut it. It’s time to think outside-of-the-box to get their attention and create win-win situations, such as Instagram takeovers and cross-collaborative live streaming videos. This panel will address how to pitch to brands successfully and the symbiotic role that these partnerships play in an artist’s career.

Presenters:

• Chandra Lynn
• Michael Zimmerlich
• Emiko Carlin
• Gabe Kubanda
• Mike Ramsey