Projects

Shoreline Amphitheatre & Concord Pavilion Concert Series

PROJECT DESCRIPTION:

Chandra Lynn orchestrated a partnership between Bill Graham Presents, AMD, Pepsi/Mountain Dew, KMEL Radio, and Budweiser to promote the Summer Concert Series at Shoreline Amphitheatre in Mountain View, California, and Concord Pavilion in Concord, California.

CONCEPT & PROMOTIONAL ELEMENTS:

A high-profile integrated promotional campaign to increase subscriptions to the Summer Concert Series.

The campaign included the insertion of a “cube insert” printed on the packaging of Mountain Dew cubes (twelve packs) and distributed in grocery and convenience stores throughout the Bay Area; outdoor billboards; extensive radio, print and internet promotions; commemorative posters; poster exposure in bars and restaurants; and an online contest for VIP concert passes with transportation to the show in the Mountain Dew helicopter.

Note: Chandra also created and launched the first Shoreline Amphitheatre website with AMD.


Commemorative Poster 1


Commemorative Poster 2

Mountain Dew "Cube Insert"


Outdoor Billboard Featured Revolving Show Promotion