Roxio & Hard Rock Hotel - Party Like a Rock Star Promotion
"Party Like A Rock Star" Worldwide Contest with Hard Rock Hotel & Casino in Las Vegas
CONCEPT & PROMOTIONAL ELEMENTS:
Roxio and Hard Rock Hotel jointly presented a worldwide trip giveaway promotion to drive retail foot traffic and sales of Roxio software.
Three winners were selected from North America, Europe and Japan to each take a guest for a five night VIP vacation at the Hard Rock Hotel that included transportation, accomodations, spa packages, complete meals, private poolside cabanas, club passes, merchandise and more.
The promotion was supported with extensive retail, online and media exposure. Participants registered on Roxio's Web site.