Avid, Inc. (formerly Digidesign/Pro Tools)
The objective of all events was to create excitement and buzz for new products and milestones. Elements included extensive band booking agreements, party invites, ticketing, promotion, signage, press conferences, VIP handling, laminates, and much more.
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Press objectives included placing stories in high-profile magazine positions featuring both Digidesign products and users. Logistics include personal editor contact, story pitching, and providing support such as fact checks, high-res images and interviews. Cover stories and major feature placements included RollingStone, USA Today, New York Times, NPR, Mix, EQ, Sound on Sound, Audio Media, and more.
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MEDIA-DRIVEN ONLINE ARTIST CONTESTS
Featured Artists: Peter Gabriel, Sting, Nine Inch Nails, Brooks & Dunn, Linkin Park, Joe Perry/Aerosmith, The Crystal Method, Bad Boy Bill, Rob Zombie and others.
Artist contests generate tangible leads in the form of opt-ins and create an association between Digidesign, the artists and other promotional partners. The contests demonstrate a partnership between the artists and Digidesign to show a mutual commitment for delivering fans high-quality, desirable material and products.