BRANDING STRATEGIES
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SPECIAL SHOW PRICE $10.00!
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How Do You Stand Out in a Crowd?
Making music is what you love to do, and sharing it with the world is your dream. However, such competitive economic times makes it hard to stand out. Branding Strategies for Music Pros illuminates how to create a great first impression and a strong brand image that attracts the right people. Producer/Engineers Dave and Lisa Hampton and Marketing/Branding Specialist Chandra Lynn present proven marketing techniques along with a Ten Action Steps Challenge designed to help you experience immediate results from your branding initiatives.
Watch the DVD and learn how to…
- Increase your clientele and grow your fanbase,
- Deliver an image to your fans and clients that fits both of your expectations,
- Take advantage of the power of social networking and artist promotional sites,
- Recognize and apply effective corporate branding strategies,
- and much more!
Branding Strategies for Music Pros was presented at the NAMM show to a live audience of artists, producers, musicians and engineers. From naming and visual presentation to publicity and advertising, now you can own the DVD to guide you through the branding process.
SPONSORED BY:
Dave Hampton, Audio Engineer | Educator | Author
Dave Hampton is acknowledged for his expertise in the fields of Audio Recording, Production, and Technical Design. Having maintained a reputation for creating unique solutions for artists and excellent client satisfaction, Hampton is trusted and called upon by some the entertainment industry’s biggest stars. As an entrepreneur Dave feels that it is important for everyone in business to “create their own economy”, and wrote The Business of Audio Engineering (2008, Hal Leonard) for the underserved engineering community.
In addition, his company MATK Corp. consults on new technology for many manufacturers. Among them are Monster Cable, PMC Speakers and Glyph Technologies. In his previous roles as technical director and consultant Dave has been pivotal in the production and engineering of projects for many artists. Dave’s client list looks like a who’s who of music, including Babyface, Herbie Hancock, Prince, Justin Timberlake, Marcus Miller, DJ Numark, Raphael Saadiq, Maxwell, Chicago, RZA, M.I.A., Jimmy Jam and Terry Lewis.
Besides designing, consulting, writing, collegiate lectures and appearances, Dave is currently working on producing original audio/visual projects for MATK Corp. He sits on the Advisory Council of the Producers and Engineers Wing of NARAS (The Grammy Organization) and serves on the advisory board of several audio schools across the country. Dave's philanthropic efforts have led him to be on the Board of Directors of numerous non-profit organizations.
Visit http://davehampton.com
Chandra Lynn | Marketing & Branding Specialist | Principal of Glow Marketing
Celebrating 10 years in 2010, Glow Marketing LLC specializes in integrated marketing communications for the entertainment business. As the owner and principal consultant of Glow, Chandra leads a team that brings cutting-edge music technology to market and helps artists use it from the studio to the stage. Glow offers an integrated approach to marketing that increases brand equity and helps its clients be remembered.
Chandra held management positions at successful and legendary entertainment producers, publishing companies, and media. Most notably, Avid/Digidesign, the leader in audio and video; Tickets.com; Bill Graham Presents/Live Nation; New Bay Media; San Francisco Focus Magazine; and KFOG Radio/Cumulus Media, Inc.
Chandra has a proven track record for securing positive press coverage, including product reviews and user stories. She has also managed numerous events and led successful marketing programs with A-list artists including Black Eyed Peas, Brooks & Dunn, Linkin Park, Nine Inch Nails, Peter Gabriel, Sting, and many others.
Currently, Chandra leads the Glow Collective, a team of best-of-breed freelance professionals, on marketing and web development projects for Apple Inc., Tyra Banks, Terry McMillan, LMG Touring, Airshow Mastering, The Alive Drive, The Ultimate Thriller Tour, and others.
For more information, visit http://www.glowmarketing.com
Lisa Chamblee-Hampton | Producer |Engineer
As one of Entertainment’s up and coming producers, Lisa’s career as an audio engineer has been one of success. She has worked on several Grammy nominated projects and is the CEO of her production and engineering firm, Black Fox Entertainment Company. She has been a studio owner, a staff engineer at Paisley Park and is now the Executive Producer of Making Music Herstory.
Since moving to Los Angeles, in addition to working with local artists, Lisa has worked at George Duke’s studio recording music for Stevie Wonder, Aretha Franklin, Eric Benet, Ledisi, Teena Marie, and Tower of Power. Other freelance work brought clients like Justin Timberlake, Charlie Wilson, Deal or No Deal and Comedy Express TV.
Focused on building the Making Music Herstory brand, Lisa represents the evolution of the multi-media professional by transitioning from service provider to independent content creator. She serves on the Board of Directors and Host Committees of several local non-profit organizations.
Learn more about Making Music Herstory at http://makingmusicherstory.com
